The Sales Funnel For Effective Online Marketing
The sales funnel has been a fundamental part of traditional marketing and business for ages. It seems like the topic of funnels in Internet-based business is becoming more popular.
It is evident that many want to know more about this concept and how they could use it to improve their online business marketing strategies. Continue reading to learn more about the sales funnel to effective Internet marketing.
The Sales Funnel: What exactly is it?
A marketing funnel is not a funnel. The reason for using the term "funnel" for this marketing concept is simply to aid in visualizing and explaining a sales process from the beginning to the end. The term funnel can be used to describe the sales process due to its more extensive entry point to "Unqualified Prospects", and an opening that is smaller for conversions at the bottom.
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At the top or entrance to the funnel will be people we might consider to be "unqualified prospects" These are people who could need your products or services however, you've not yet contacted them. After several sales and promotions, you will have gotten people who have purchased your product or service.
The effectiveness of a lead generation funnel is also due to the ability to track the activities of your customers at various stages of the sales process. Utilizing the sales funnel to measure the number of qualified prospects at each step, you will be able to determine the number of potential customers who are likely to become customers.
A sales funnel will allow you to see exactly what and where your sales process is failing or succeeding, or if your campaign isn't getting enough potential customers somewhere in the process. This will help you to determine which areas to concentrate your efforts to help achieve your marketing goals. It's used to measure and manage the sales process of clients.
The Front- End or Sales Funnel The top
Your sales funnel's top is your most active and crucial part of your sales process. It is constantly tested. There is no limit to your imagination or resources when it comes to front-end strategies.
The primary goal of the front-end is to attract prospective customers and turn those buyers into buyers further down the sales funnel.
When a potential customer decides to sign up for your offering, they are "qualified". This is the moment when the prospective customer or "Unqualified Lead" is qualified. It's because they took an action that suggests that they might be interested in buying your product or services.
Your front-end must be able bring specific traffic to your website or blog. PPC advertisements articles, banners, article marketing, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube, banners, blog posting, forum posting and many other sources are some of the most effective methods and resources.
There are numerous tools to "qualify" the "Unqualified Prospect". One of the most efficient is the squeeze page. You can provide something valuable that is related to your service or product that they can obtain for free or at a drastically reduced price in exchange of their email. The products included include newsletters, video, eBooks, email courses, and other related reports.
We can see that the front-end is where customers are drawn to your sales funnel. The back-end is the part we need to focus on.
The Bottom or Back-End of The Funnel
The bottom or back-end of your sales funnel is the place where the majority of sales and profits are generated. This is where you will find your more expensive products. They are all relevant to the same market, however they are offered in various formats, such as video, audio and live interaction.
The main difference concerning the front-end and back-end lies in the type of customer as well as the price of the service or product which is offered.
It's true that only a tiny percentage, perhaps 1 to 2 percent of the total number of people who enter your front-end, will end up in your back-end. This is due to a small few will invest a greater amount of money.
You see, that while front end products and services may cost under $100, back-end items and services are typically priced in the hundreds or thousands. This means that the lowest end of the sales channel, which is also known as the back-end is the primary source of income.
As I mentioned, the sales funnel may be as simple or as complex as your imagination or resources allow.
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