What is a Marketing Funnel

What's a funnel marketing approach? Why do online marketers need to develop one?

It is a marketing strategy to encourage potential customers to buy items from your business. It is a selling method where a customer visits your website seeking information that could aid in solving a specific problem. You will be able to build a rapport with each person by using specific tools.

This will allow you to better understand each visitor's needs. This will help you give the most accurate information to all visitors. The visitor will feel more confident purchasing your products when you have earned their trust. The visitor then becomes a customer.

Many customers become loyal customers over time, and will be more likely to buy every product on your website. The marketing funnel is a collection of the various steps involved in converting a website visitor to a buyer who is willing to buy whatever you sell.

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This is the ultimate goal of any internet marketer. It is possible to achieve this with a well-constructed funnel.

Your marketing tools are attracted the attention of people and bringing them into the funnel. Once they complete the PERSONAL form, they are automatically enrolled in into the funnel. Because nobody is going to opt-in on your business' lead capture page. I've said "personal". They want to become a leader, and not a business.

The page for lead capture is where they enter the funnel. When they click the "Sign up Now" or "Enter here" buttons, they will be in a position to enter a different world of network marketing.

It's their choice. It's their choice. They don't have anything to offer you other than your leadership skills and mentor, and as someone who will help them get more leads into their business.

This is how a typical marketing funnel functions:

To draw customers to your product, you need to provide them with an opportunity to win a prize on the "front end". To get your product for free you must join (also called opt-in), and provide your email address and name. In turn you'll add them to your email list.

You now have these people on your email and you are able to send them related promotions that may be of interest to them.

By signing up for the free offer will take you to a webpage with low-price offers or"a "trip wire offer". This is when they'll be taken to the "back-end" of your funnel.

If the buyer buys the lowest-priced deal, they will be taken directly to a similar offer at a more expensive cost (commonly called an upsell). And if the person also buys this higher priced offer, they will again be taken to the next related product with a higher price. This can go on and on...

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